Scandinavia’s biggest catalogue retailer Ellos wanted to reach a younger audience, so we turned the traditional printed catalogue into a digital version: Ellos Instalouge.
We invited a group of the leading Scandinavian influencers and asked them to choose their favourite products from Ellos and share the collection with their followers on Instagram. The content was collected in several Instagram profiles and by clicking on the image-tags, the audience could explore the whole SS15 collection. The campaign was later followed up by a second version for AW16.
Created at Another
Photographer: Christian Friis
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