Client: Den Magiske Gris / Landbrug & Fødevarer Danish Agriculture & Food Council is behind the project The Magical Pig, which is an organization encouraging the Danes to eat more meals based on pork meat. By sharing delicious and simple recipes, for free, the user can seek inspiration on their website and social platforms. The client wanted to reach the younger audience and show them how easy and cheap it can be to cook good tasting meals with pork. Therefore we created the concept The Magical Minute, an online cookbok with short videos showing the cooking process from a to z. The 16 recipes was combined with supporting tips regarding the cooking. The final Social Cookbook was published on the clients website and shared on Instagram and Facebook. Created at Another Photographer: Anders Schønemann Chef: Mikkel Karstad
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